The "Hero Honda Hunk" is here. Hero Honda Motors Ltd (HHML) today amplified its steadily growing strength in the premium segment (150cc and above) by launching a new brand – the 150cc Hunk. Hero Honda has already doubled its volume and share in the premium segment during the period January – September 2007, while the overall share of Hero Honda in the domestic motorcycle market is currently more than 50 per cent.
Unveiling the new bike here, Mr. Brijmohan Lall, Chairman, HHML, said "With the launch of the 'Hunk', we have strengthened our product portfolio in the premium segment, so that our customers looking for a higher-powered bike now have a larger variety to choose from within the Hero Honda stable itself. True to our leadership position in the Indian two-wheeler market, we now have a range of models in every segment of the market, to meet specific needs and requirements of customers."
Mr. Pawan Munjal, Managing Director and CEO, HHML, said "The 'Hunk' is our tribute to the Youth of India today – confident and ready to take on the world. It personifies the very fighting spirit and resilience of our youngsters, who are making a mark for themselves in their chosen fields of vocation. Some of the key findings of our extensive research amongst the youth have been incorporated into the 'Hunk' to make it a complete package of world class technology, unprecedented features and stunning looks. I am sure there will be many more 'Hunks' on Indian roads soon."
The 'Hunk' will be immediately available for test drives and bookings through the company's wide network of dealers. It would be available commercially by the last week of this month.
With this, Hero Honda now has as many as four strong product offerings in the premium segment to meet all customer requirements within that space. While CBZ X-treme is the sporty, stylish bike, it's the new Achiever with alloy wheels which fits the bill for consumers looking for a stronger bike for commuting purpose. And then within that segment - there's the most aspirational bike on Indian roads – the new Karizma.
A sure-shot head-turner, the Hunk comes with never before features and looks:-
Product highlights:
Styling elements:
- Large Muscular fuel tank and Aerodynamic Tank Shrouds
- Aggressive Visor and Trapezoidal Multi reflector Head light
- Muscular Rear Cowls
- Classic, 3 pod console with chrome ringed large speedometer
- Stylish, Clear lens Multi reflector Indicators
- Large & inclined "HUNKY" Muffler
- Dual coloured Aircraft type fuel tank cap
- Matt Grey engine
- 5 Spoke black alloy wheels
- Raised Rear fender
- Contoured Saddle with Pillion seat hump
- Chrome finished 3 D " HUNK" Emblem
- Contemporary new Fuel Cock
- Aluminium Handle Bar holder cover – extra detailing to enhance the solid & macho feel
- 5 Exciting body colours with 2 new colours – Panther Black and Fighter Blue
Additional features:-
- New 5 step adjustable "Gas Reservoir Suspension" - "GRS" for the smoothest and comfortable ride even in extreme rough road conditions.
- Puncture resistant Rear Tuff –up Tube.
- 1325 MM long wheel base for solid stability.
Wide 100 / 90 low aspect ratio Rear tyre. - 240 mm front Disc Brakes as standard.
Self Start option. - 3 year / 40,000 kms warranty & 6 Free Service – Hero Honda's assurance of Quality and Peace of mind for the user.
- New Generation 10W30 SJ Grade, JASO MA Grade Engine oil for longer oil change intervals of 6000 kms – reduced maintenance cost and excellent cold starting ability.
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